Cold acquisition and cold calling are no more. And in fact they never were
When was the first time that you are with someone for the first time spoke, after which one directly to your customer? When did the you to your service, software or solution to sell in the first call? One time? Never? I suspect that the latter is more applicable than the first.
Cold-calling does not exist. Only an e-mail address or a telephone number of your contact is not enough. Your contact is not waiting that you approach him or her with your sales pitch. You call always inconvenient. And your email comes along with 25 other posts in a crowded mailbox.
In order to further protect your prospect from unsolicited acquisition and to better protect the data of individuals, the European Union has decided to ban the use of personal data.
The European Union helps you to think about new forms of acquisition.
As part of the data protection Act applies there starting from 2018 a ban on the use of personal information other than where the owner of the data permission. The law is clear: prospects may only be accessed when they own a phone number or e-mail address specified. And when you have asked where you as an organisation the prospect for may. You may not use this data for any other purpose. A newsletter sent to addresses where you have never have asked for permission should not. That is not a new rule or law, this should not have been.
Of course, you can still approach prospects, provided that you have obtained the data from public sources and lawfully. Of course, you can also ask them directly. Would you like to be kept informed about acquisition, social business and sales? Please click here.
Read also how Europe protect your information.
More information on the European privacy law can be found here.
PS 1: we have the right data from you? Let us know and we will inform you, with your permission of course, acquisition, social business and sales!
