SSI: the LinkedIn Social Selling Index
LinkedIn offers you the LinkedIn Social Selling Index, also called the SSI. This algorithm analyses your activities on Linkedin and states it in a number. For Linkedin, it is a new way to add value to your online activities. Your Social Selling Index is updated weekly and is a snapshot and a possibility to see what to change or update to your content strategy and profile.
The maximum SSI which you can achieve is 100 points. This is made up of four parts: build your brand, finding the right people, what knowledge share your and how do you build relationships. Your SSI shows you how effective you are in the deployment of Social Sales via Linkedin.
LinkedIn meet on the following four components:
* Establish your professional brand
* Find the right People
* Engage with Insights
* Build Relationships
It is not known what is the exact measurement Linkedin attaches to the various components. However, these four parts do indicate what you can pay attention to:
Build your brand:
Linkedin looks at how complete your profile is and whether you've reached the Allstar status. The more you fill in your Linkedin profile, the quicker you reach the All star status. Write a good summary and tell what you did in your previous jobs and what you were responsible for. Make sure your contact information is up-to-date. With your summary and your current job you can also add multimedia content such as a presentation or images.
Find the right people:
Linkedin wants you to continuously actively deploy the platform. How to find new contacts, who you add to your network. How often Do you view profiles of your connections and of second and third line contacts. Who has viewed you and are you looking for contact with these people? Also then your score rises.
LinkedIn has an extensive search engine that allows you to find the right contacts very focused.
LinkedIn Sales Navigator is the paid part of the platform where you have more search options you also leads and accounts can save all the messages from your contacts and interesting companies can follow and read chronologically. With Linkedin Sales Navigator search you even easier and you can set up subscriptions on your searches.
With Sales Navigator you get access to Team Link (from 10 employees in the corporate version) that allows you to instantly see which colleague already contact with your prospect. Team Link makes it possible to work even more closely together with your colleagues in the realization of new customers.
Sharing knowledge:
In Addition to sharing content and writing longposts via Linkedin Pulse, Linkedin also looks at which prospects or competing companies you follow in determining the SSI score. Participating in groups is also important. Interaction is of great importance in every platform. The more contact you seek with others the more important you become for a platform. Messages via the Inbox and Mails count towards determining your score.
How is your network built:
In Determining your Social Selling Index, Linkedin also looks at the relationships you are laying. Who do you contact, who you need and who invites you to link. Linkedin counts How many connection requests are accepted or rejected.
Link with prospects, possible cooperation partners, clients, colleagues and ex-colleagues. When you use Linkedin for a longer period of time you will find that people where your business can mean nothing for now later all of a sudden a hot prospect.
What does your score?
The Social Selling Index is located on a scale from 0 to 100. The average SSI in Netherlands is 43%. Your social selling index figure is a snapshot. The number provides a guideline for how active you are on Linkedin itself.
The higher you score the greater the chance you have more success in your profession. Of Sales professionals is said to you with higher social selling index 51% more likely to achieve your targets.
According to Linkedin themselves are sales professionals more concerned with finding value in building their network by better qualify leads and establish a social business pipeline. On average, benefit social selling leaders of the following points:
* 45% more opportunities
* 51% greater chance of achieving targets
* 80% more productive
Linkedin is currently the platform where you as a sales person can create excellent opportunities to cash in on these at the table with your prospect. Want to know what your Social Selling score is? Via This link come to your page with insights into your use of Linkedin.
Want to know more about the Linkedin Social Selling Index? Book a session with us. You provide the coffee, we take care of the rest. Our agenda is online.
If you want to contact us first or get more information, you can reach us via Whatsapp on 06 309 15 261 or send us a message.
