Every year is a special year, so is 2017. Not only on a personal level, but also on a business and social level.
On a personal level, 2017 was a year of highlights. We enjoyed each other and our friends. Our family expanded with the birth of Luc Robinson Rijk. It is a miracle to see how such a little guy develops and he is only 6 weeks in our lives. What a great gift!
In 2017, we celebrated the fifth anniversary of Social Sales. We are proud of the sales and account managers we have trained, so that they realize more business with pleasure and new energy. Various sales teams in the Netherlands and abroad were taught how to make effective use of LinkedIn and Sales Navigator. In addition, we have carried out analyses for various clients on the basis of social media and online data in order to advise them on how to optimise their communication strategy. We have also helped and trained clients in web care, social media monitoring and data analysis with the solution of OBI4wan.
In 2018 we will simply continu. Our focus for the coming year is on training in social business and coaching sales and account managers and management in the field of social and new business.
Socially, 2017 is not very different from 2016. Last year I wrote about the tone in social discussions and about the division into we/they camps. In 2017, for example, we were very concerned about the celebration of Sinterklaas and who his helpers may be. But also about the new cabinet. After 225 days, the Netherlands finally has a government again. Nice you will think but more important is of course that this cabinet contains a minister with taste. One with good shoes, of which he himself indicates: 'There is no reason to be gloomy or boring‘. Minister De Jonge's shoes dominated the news and not everyone could appreciate it. You understand that I am completely Favor Beautiful Shoes and Special shoes :-D.
Let us in 2018 now choose to be ourself and not to think in us/they but in together. Let us in our meetings and conversations deviate from the standard. Of course the technique and software helps in this, but as an individual you can only make the difference. In 2018 We make the difference by giving real personal and sincere attention to the other. I start!
We wish you beautiful holidays and a year with new memories full of special moments.
